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It's a book that because of the way it's written allows the reader to have fun and learn quickly about little things that will either help you grow or avoid a huge problem on branding or future brands. Very easy to read.You'll finish the book before you get bored.Anyone trying to look for a Marketing Crash Course on branding should read this book.
This book was not only fun to read but it provided you with all the core information you need to know about Brand Management.
As a former student of David A. I was not disappointed. Aaker's, I've been lucky enough to have gotten insights into branding from one of the best in the field. When I saw that he recommended Marty Neumeier's Brand Gap and ZAG books, I decided to check them out. This book is wonderfully designed, easy to read, and jammed full of useful insights and lessons. If you are new to branding this book will get you started on the right foot, but even marketing and brand management veterans will find plenty to get the creative/marketing/strategic juices flowing.
There isn't anything here that a marketing professional hasn't already heard before, but even so I enjoyed it immensely. I really liked this book. Marty Neumeier knows how to make his point in a way that's entertaining, gets to the heart of the issue right away, and has enough useful information to be credible. While other books on this subject drone endlessly on with long, elaborate explanations, The Brand Gap is an easy read that applies to any kind of business. Recommended reading for anyone serious about marketing or advertising.
This is a very basic book on branding, and an extremely quick read. It is very much like a Chinese meal. If you have a 2-hour plane ride, you'll finish the book prior to landing. That being said, the book is worth reading as a quick review of some basic branding techniques. When you first read it, you'll walk away feeling great. But a few days later, you won't really remember a whole lot from the book, and you'll be hungry again for more brand knowledge.
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